Aside from the main body content, a website includes a header and footer, which serve a particular purpose to help visitors. We believe that website footer design is just as important. First of all let’s answer two vital questions:

  • What is a website footer?
  • What should be in the website footer?

What is a website footer?

A website footer is a section of content at the very bottom of your webpage. The opposite of a website header, which appears at the very top of your page, the footer might be the last thing your visitors see -, especially for those who scroll down quickly.In this case, the footer may be more important than you think.

In general, a footer provides two benefits which enhance your website:

Provide key information you want your visitors to see again.

Your website’s body contains the essential message you want to convey, but the footer can help emphasize core information. In addition, if you have more content that cannot be displayed on the page properly, the footer provides screen real estate. For example, links to external resources, links to secondary pages, your sponsors, privacy policy, and terms and conditions.

Offer guidence to your visitors without the need to scroll back to the top.

Your visitors may have no idea how long your page is, and it is not user-friendly if they have to scroll all the way up to the header if they need to search for something. The website footer will allow your visitors to navigate your site easily even when they are near the end of the page (especially if you don’t have a “back to top” button). Make sure your website footer contains all the sections of your site as comprehensively as possible. You’ll then increase your visitor retention rate.

If you want to use a footer to attract your visitors’ attention successfully, it should be functional and aesthetically pleasing.. Below are some principles you should bear in mind:

Make it simple and clean: You should keep all the content organized and easy on the eyes.

Make it professional and trustworthy: If you want visitors to take action, you must earn their trust.

Make it aesthetically pleasing: You should carefully choose color contrasts, font size, and structure. Also make sure your footer blends well with your overall website design.

Best practices for website footer design

Designing a functional and beautiful footer actually requires a lot of work. Before you start, you need to think certain things through: What should be in your footer? What should NOT be in your footer? .

So, what should be in the footer of a website?

Three must-haves: Copyright, Privacy Policy, and Terms of Use

These three sections of content are essential for any website. They are necessary for legal protection.

Copyright

The year and the copyright symbol will protect your website from plagiarism.

Privacy Policy

Explains how you will use and protect your visitors’ personal data and other information.

Terms of Use

Offers general rules and guidelines governing the use of the site and/or products.

Contact

Want to your visitors to get in touch and become your customers? Then it is imperative to offer them straightforward ways to contact you. The most common means of contact are:

Phone number: It is better to have a CTA button for visitors to dial directly.

Email address: Email is still one of popular ways to boost business and get in touch.

Address: Show your visitors that you’re a real entity by providing a physical address. This will also help earn their trust.

Social icons: Make it easy for visitors to share your page and find & follow you elsewhere online.

Sitemap

A sitemap allows visitors to navigate your website easily. Furthermore, it helps Google index your pages better.

Personality and brand

Highlighting your personality and brand makes your website more trustworthy and push your business to succeed. Use photos, videos, and galleries to share your identity.

Tell your visitors who you are, what you do, and where you are. Step out of the boring business box and show some personality instead.

Events: Share milestones and important past events, as well as upcoming ones.

Logo: Display your logo in the footer for branding.

Gallery: Insert a mini gallery of your members.

Awards: Showcase your awards.

CTA

CTAs in the footer allow your visitors to use your product or contact you more conveniently because they don’t need to scroll back up.

Sign up: Where your visitors can sign up with an email

Sign in: Where your visitors can sign in with an email

Subscribe: Where your visitors can subscribe to newsletters

Search Engine Optimization

If you want to look better in the eyes of Google, then you can use some keywords for search engine optimization. However, do not overdo it as Google does not like over-optimization.